Why We Rebranded: Finding Balance in Beauty and Beyond

When I first started BSKIN seven years ago, my mission was simple: to create skincare that worked. Products that were effective, clean, and kind to the skin. At that time, I was driven by my own struggle with hormonal acne and the frustration of navigating an industry filled with marketing promises that didn’t match what was inside the bottle. 

Over the years, I’ve grown alongside this brand. I became a mother, an entrepreneur, and, like many women, I found myself constantly trying to balance different parts of my life — family, work, health, and my own sense of wellbeing. That pursuit of balance wasn’t just a personal journey. It started shaping how I saw beauty, too. 

The Turning Point 

As I learned more about skin health, I realised that the skin reflects what’s happening inside our bodies. Hormones, stress, sleep, and nutrition all play a part in how our skin looks and feels. I also noticed a worrying trend: more women, including myself, were experiencing skin issues linked to hormonal imbalances and stress. 

That was when I knew it was time for BSKIN to evolve. We weren’t just a skincare brand anymore. We were becoming something bigger — a wellness-focused brand built on the belief that true beauty begins with balance. 

The Meaning Behind the Rebrand 

The new B/SKIN identity represents this evolution. The “/” in our logo is more than just a design choice. It symbolizes the balance we are all searching for: between science and nature, work and rest, strength and softness, and even between caring for others and caring for ourselves. 

Our new formulations go through an even stricter screening process to ensure they are free from endocrine-disrupting ingredients and gentle on the skin barrier, because our hormones and skin health are deeply connected. We now look at skincare not just as a routine, but as part of an ecosystem that supports your body’s natural rhythm. 

Wellness, Redefined 

Wellness means something different to everyone. For me, it’s not about perfection or constant self-optimization. It’s about learning to listen to your skin, your body, and your needs, and adjusting gently when things feel out of sync. 

That’s what inspired the next chapter of B/SKIN. From our hormone-safe formulations to our growing focus on education, community, and holistic skin health, everything we do is designed to help you find balance in your own way. 

Looking Ahead 

This rebrand is more than a new look. It’s a reflection of where we are and where we’re going. It’s a reminder that skincare isn’t just about fixing what’s wrong with your skin, but about creating a sense of harmony between who you are on the inside and how you show up on the outside. 

At B/SKIN, my hope is simple: that every product you use and every experience you have with us brings you a little closer to balance, whatever that looks like for you. 

By Su-Mae, Founder of B/SKIN