EFFORTLESS ESSENTIALS 20% vit-c power serum 20% L-ascorbic acid in a water-free formula, so its built to stay potent to the last drop.
SGD $129 • 30ml • Made In Korea
AFTER 6 WEEKS OF CONSISTENT USE
more moist and elastic skin
Smoother, more radiant
visibly firmer skin
*Clinical trial conducted at the Clinical Trial Center for Bio-Industry at Semyung University, Korea. Results may vary.
Best Brightening Care , Bloggers' Choice Award
Readers' Choice Premium Vitamin C Serum
Best Serum (Influencers' Choice Award)
Most Worthy Serum Investment — CLEO Beauty Hall Of Fame
Best Brightening Serum
Best Face Saver Anti-Aging / Wrinkle Treatment (Best Breakthrough Product)
“The concentration is key — it’s important to look for a formula with 10% to 20% vitamin C for optimal effectiveness.”
— Dr. Dendy EngelmanBoard-certified dermatologist and Mohs surgeon at Shafer Clinic in NYC
SOUNDS FAMILIAR?
Here is everything you dislike about Vitamin C and what we did about it.
FORMULA
"It turned brown before I was halfway through."
Water is the main reason Vitamin C oxidises and changes colour. Our formula is water-less, so you're not racing to finish the bottle.
Texture
"It feels sticky, and pilled under my sunscreen."
Unlike other serums that feel heavy and form a layer on your skin, our serum is fast absorbing and leaves you with a soft, natural glow. So your sunscreen and makeup go on smoothly right after.
Sensation
"It stung and left my skin tight."
20% pure Vitamin C is potent, so a light tingling sensation upon first application is normal. Ease in by using it every other night, and your skin will have time to adjust.
Scent
"Why does it smell like old coins?"
That metallic smell is usually an indication of Vitamin C breaking down. Our formula is meant to withstand oxidisation and it's unscented. No added fragrance, nothing to cover up..
Results
"I can't see any difference, and I think it's breaking me out."
Old, oxidised Vitamin C does less for your skin and is a common suspect for breakouts. Ours has no water, so it's made to stay fresh, and it's set at 20% strength and pH 3.1–3.5. That's the range where pure vitamin C works best without pushing your skin harder than it needs to.
What makes our VIT-C SERUM DIFFERENT?
Pure Vitamin-C is extremely effective, yet fragile — breaking down easily, especially in water. So we worked with our Korean lab to make a waterless formula that keeps our 20% L-Ascorbic Acid stable while enhancing absorption and deepening penetration into the skin for maximum efficacy.

WATER-FREE
WATER-FREE
Our water-free formula ensures that Vitamin C is kept stable and effective for extended periods without the use of added preservatives.

OPTIMISED 20% STRENGTH
OPTIMISED 20% STRENGTH
Most potent concentration and beneficial form where results peak.

Ideal pH 3.1 - 3.5 range
Ideal pH 3.1 - 3.5 range
The optimal pH range for high penetration and low irritation.

warming delivery
warming delivery
Proprietary technology that gently warms the skin, helping to soften the surface and enhance absorption of key ingredients for visible results.
BUILD THE ROUTINE YOUR SKIN DESERVES
Revitalises and boosts dull, sagging skin
Lightens pigmentation
Highly stable and absorbent
Stimulates cell repair
20% Stabilised L-Ascorbic Acid
Hormone-safe
Made In Korea
NO FILTERS, NO EDITS.

BEFORE

AFTER
REAL EXPERIENCES, REAL SKIN
What our customers are saying
I'm not new to Vitamin C but the concentration of this is really potent (can feel it on the skin - light tingling). It has lightened up my dark spots a little after about a month, and I'm looking forward to better results with consistent usage. So far, I love it.
— Joys L.
This vitamin C serum has been a game-changer for my skincare routine. It's worked wonders in evening out my skin tone and brightening my complexion. I absolutely love the luxurious feeling on my skin, and I genuinely look forward to incorporating it into my daily routine. Highly recommend!
— Tammie
This vit c serum is very very good. Doesn't oxidise in the bottle too. It's way better than the ones I used to get from dermatologists. Those I bought either smelled very bad or oxidized too fast.
— Agnes
My holy grail Vitamin C product. I love being active under the sun and have some sun spots as a result. This concentrate has helped lighten my sun spots significantly after just a month and a half of use. Also helps with fine lines and gives my skin a natural glow.
— C*** Quek


